Visual identity and car sharing app to keep our planet clean
Horizons Partagés is an initiative launched by the Regional Council for the Environment and Sustainable Development of the Outaouais (CREDDO), in collaboration with Communauto, to promote carsharing as a practical, eco-friendly alternative to owning a personal vehicle in rural areas. By expanding access to shared electric and hybrid cars across the Outaouais region, the project aims to reduce greenhouse gas emissions, encourage more sustainable mobility habits, and support communities in their transition to a greener future.
Designing the visual identity for Horizons Partagés was an exciting challenge for our team. From creating the logo to defining the brand’s graphic language, we built a communication style that’s clear, accessible, and full of energy. We applied this identity across a wide range of tools: maps, posters, flyers, newsletters, and digital content. We also shaped the project’s voice on social media and in advertising, ensuring consistency and impact across all touchpoints. Like many projects with CREDDO, this one blends purpose with creativity, and we’re proud to help bring it to life.
Logo & Branding
From the very first sketches, we created a distinctive logo and a complete visual identity for Horizons Partagés. The graphic charter defines colors, typography, and visual elements to ensure a consistent, recognizable presence across all media. It became the foundation for every communication piece, from print to digital.
 |  |
|---|---|
 |  |
 |  |
| |
|---|---|
| |
| |
Graphic Design
We designed a range of communication tools: posters, flyers, maps, and other print materials. For events, public spaces, or targeted campaigns, our goal is to make the brand clear, attractive, and instantly recognizable, helping the project reach and engage its audience.
Website Development & Online Presence
To strengthen Horizons Partagés’ online presence, we developed social media guidelines made to ensure a consistent tone, style, and message. By pairing strong visuals with accessible, engaging texts, the project can share its mission and updates in a way that’s easy to understand and remember.
| |
|---|---|
| |
| |
